Monday, January 24, 2011
The Virtues of Simplicity
Luke Sullivan made several points in his video the Virtues of Simplicity mostly that we live in a world there are a lot of images that have been done. He goes into the creative process and how it is really important to just get all of the ideas on paper and go through all the expected stuff. It is almost like we have an iconic language in each category and how it is still important to write it down to get to the good stuff. Sullivan refers to this "place" where you get away from technology and the noisy part of your brain and just letting the idea come up. Simple gets noticed, you can hear it and the message is clean. To get to simple one must take out all the stuff besides the "low bearing beam" or the meat of the advertisement if you take something out and it still makes sense take it out. Simplicity even goes into the pitch which should be just a sentence. Simple is easy to notice, is faster and easier it is to get the information. Sullivan also makes a strong point that simple is not always visual, copy can also get the same effect.
Tuesday, December 29, 2009
Thursday, December 17, 2009
Monday, December 7, 2009
Follow the Stars
My favorite planet is neptune.
In traditional Western astrology, each sign is ruled by one and only one of the seven visible planets (note that in astrology, the Sun and Moon are termed The Lights by astrologers, while the other bodies are called planets, which literally means wanderers, i.e. wandering stars as opposed to the fixed stars). The traditional rulerships are as follows: Aries (Mars), Taurus (Venus), Gemini (Mercury), Cancer (Moon), Leo (Sun), Virgo (Mercury), Libra (Venus), Scorpio (Mars), Sagittarius (Jupiter), Capricorn (Saturn), Aquarius (Saturn), Pisces (Jupiter).[12]
Many modern, psychologically-oriented astrologers believe that Uranus is the ruler or co-ruler of Aquarius instead of Saturn, Neptune is the ruler or co-ruler of Pisces instead of Jupiter, and that Pluto is the ruler or co-ruler of Scorpio instead of Mars (with other modern astrologers claiming that Pluto rules Aries and not Mars). Some other astrologers believe that the planetoid Chiron may be the ruler of Virgo, while other group of modern astrologers acclaim that Ceres is the ruler of Taurus instead. Traditional astrology adheres to the rulerships system listed in the paragraph above, and the debate continues between those who consider the newly discovered planets as rulers or co-rulers of certain signs and those that do not.
Alternatively, some astrologers use the former planets Pallas, Vesta, Juno and Hygiea in their delineations and rulerships, for example Vesta to Taurus and Pallas to Virgo.
Some astrologers do not even use the astrological signs at all (mostly Cosmobiologists and Uranian Astrologers/Hamburg School); therefore they do not take into account planetary rulerships and the essential dignities when interpreting an astrological chart.
Note that, if one starts from Leo and Cancer, the planetary rulers are arrayed in the same order from the sun as they occur in the natural solar system. Sun rules Leo, Moon rules Cancer, then Mercury rules Gemini and Virgo, Venus rules Taurus and Libra, Mars rules Aries and Scorpio, Jupiter rules Pisces and Sagittarius, and Saturn rules Aquarius and Capricorn.
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